25 May 2018

7 Reasons You Need a Small Business Website

The matchbook cover was the first small business website. And it was revolutionary.

Joshua Pusey, a Philadelphia lawyer, invented the matchbook in 1892. In the 1940s and 1950s, detailed artwork and strategic marketing plans launched the matchbook cover to the top of marketing successes. Customizing a matchbook cover essentially put your business on the map, much in the same way as a business website does today.

The digital age has invented and reinvented exciting and revolutionary ways for small businesses to put their professional feet forward and compete with bigger businesses. And it all begins with a simple, yet compelling small business website.

If you have been on the fence about whether implementing a small business website is a good decision, now is an excellent time to break through the inertia of inaction. We hope to overcome your objections and help you to position your small business for success. Here are seven reasons you need a small business website.

Small Business Website Benefits

1. Business Credibility

A 2015 study performed by Verisign reported that 84% consumers believe that small businesses with websites are more credible than ones without an online presence. To take it one step further, the study also concluded that 65% of consumers consider a company branded email to be more credible than a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail.

The days of matchbook advertising are long gone and to remain relevant and credible, small businesses must invest in a small business website. Looked at another way, if all your competitors have websites  and your business doesn’t, who do you think looks more credible? Start with our cheapest website hosting packages.

2. Business Discoverability

The same study by Verisign also reported that 9 out of 10 consumers rely on the internet to locate and evaluate local goods and services. Understanding these numbers and the online habits of consumers makes it difficult to understand why 46% of small businesses do not have a website. But for the 54% that have developed their business website, they benefit from a clear advantage when considering discoverability.

In a 2015 survey by Redshift Research, and commissioned by GoDaddy, it was found that 59 percent of very small businesses (made up of one to five people) don’t have websites. Of those, 12 percent have Facebook pages.

Additionally, the same survey found that 83 percent of the surveyed businesses that do have websites said “their online platforms gave them a competitive advantage over businesses without websites.”

With over 3.5 billion Google searches occurring each day, your customer could be seconds away from locating and patronizing your small business. Business websites allow potential customers to access your business and learn about your products and services 24/7.

Get your business discovered, and be part of the mainstream online success stories. Get your website now.

3. Relatability

The ability to relate to a defined audience and build relationships is a game changing benefit of creating and maintaining a small business website. Using your site to tell a story about you and your business begins the relationship.

Understanding your audience and how your product or service could provide a benefit to their lives continues to strengthen the relationship. Using your website to earn and retain a customer is the ultimate goal and the result of successfully relating to and serving the customer.

Consumers are more likely to visit your website to learn about your business than they are to pick up the phone and call. Replying to emails and social media comments is a great way to build trust and personalize your small business experience.

4. Flexibility

While your business may still have a need for printed advertising materials, these items tend to be costly, especially when they need to be updated. In today’s world consumers expect to see fresh marketing campaigns and information on a continuous basis. Small business websites allow for demographic information, services offered, business hours, and pricing to be edited at any time for no cost.

Easy to use website platforms, such as WordPress, are user friendly even from mobile devices and allow for ongoing updates. Having the flexibility to keep your audience informed encourages strong relationships and keeps your customers coming back.

5. Business Sales Tool

Although a small business website serves many purposes, the main objectives are:

  • To inform
  • To engage
  • To convert

The most effective ways to use a business website to this end is to provide high quality information, learn about who your audience is, what they want, and create a sales funnel that nurtures them through the sales process. Small business websites allow for automation of the sales process and for sales to be converted at a much higher rate than traditional sales methods.

6. Market Expansion

Perhaps your business began by serving a local community. Maybe your business is a brick and mortar business that would like to expand to a larger market. The ability to expand the market of a small business is one of the most lucrative benefits of creating a small business website.

Making your products or services available across time zones and even across the world can grow your business and revenue exponentially. Regardless of their geographical locations, the people who visit your website are there because they have expressed an interest in what your business offers. Use that to your advantage.

7. Web Presence Analytics

Unless you specifically ask each customer who comes through your door how they found you, you may not know the origin of your customers or which marketing campaigns work. Using your small business website as a marketing and analytics tool will provide real time data about the following:

  • Demographics of your website visitors
  • How visitors find your site
  • The number of monthly/weekly/daily visitors to your website
  • Which website pages are most visited
  • How many pages visitors access per visit
  • How much time they spend on each page
  • How frequently visitors return to your website

More in depth analytics data will also be available depending on whether your site is utilizing pay per click advertising or marketing software.

Conclusion:

The days of people pulling out the bulky, printed copy of the Yellow Pages to find your business are gone and they won’t be returning. Having a website for your business is a “must have” and not just a “nice to have” element of being in business. Not having a website puts your business at a competitive disadvantage.

If you already have a small business website, but are not receiving one or more of these seven benefits, it may be time for a Digital Puppy assessment to help your business get the most of it’s website.

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14 Nov 2017

Website for your business? 9 Reasons why you should have one

Nowadays, companies all over the world want to have a stunning, unique website design that will impress their customers. But you have to wonder, is it a good idea for your company to have a website, and is this worth the investment? What kind of benefits will you be able to get from creating a website for your business? Let’s find out right away and see if investing in a good company website can have an impact on your revenue!

 

1. It’s inexpensive to get a website for your business

Thankfully, creating a website isn’t that expensive nowadays. If anything, it’s just a small investment and one that can be recouped within the first few months of existence for any website. But the best part here is that you can hire a team of professionals to create a stellar website design, and you will get to represent your brand properly. Not only that, but a good website is rather inexpensive and expandable. So, if you want, you can add more features to it as time goes by.

2. You get to boost your company’s sales

Offline shops and companies tend to be active for a limited amount of time during the day. With help from a website, you get to have constant exposure to your client. Yes, a website works 24/7, and it does bring in front a great new way to find your audience. Studies have shown that a website helps your brand become more prevalent and important in the online world. From here to generating a lot more customers and sales it will be one single step!

3. Connecting with your audience

What a lot of brands fail to do nowadays is to identify the right way to connect with their audience. If you have a website, you can add frequently asked questions and even a live chat feature. Connecting with your customers is everything in today’s market, so you have to make sure that you invest in ways to connect with people as fast as you can. Plus, using features like Google Analytics can make your website shine, since you get to identify what customers like and dislike about your website, what can be improved and so on.

4. You can generate more leads

Lead generation is tricky if you stay offline. You have to rely on word of mouth, and that’s not going to offer you the utmost exposure in the end. What you want is to generate more leads, and a good online presence, as well as a relevant website design, can come in handy here. Customers know that companies that have a website are more established and reliable. And, of course, this is the type of thing that every potential customer wants to have, protection and quality.

5. Showcasing testimonials

As we said earlier, you can’t rely solely on word of mouth. By creating a website and establishing a proper website design, you also get to showcase your testimonials. Including testimonials on your website is great, not to mention you can put a face to those names and be more convincing this way. By seeing the success of other people which used your services and products, customers are going to be more enticed to work with you.

6. It’s easier for the customers

Nowadays, people are very busy, and they just lack time to go to a store and purchase what they want. They end up purchasing stuff online, which means that you will lose those clients if you don’t create your website. At the end of the day, customers want convenience and a great new way for them to purchase the stuff they want without wasting any time. Yes, their time is important, and by creating a website for your business you show that you value your customers!

7. Your business will be open 24/7

Your company gets to be open non-stop if you create a website for your business. This means faster purchases for your clients and happier clients as a whole. But this also means you get to offer faster and better support to your audience as well. This is a crucial factor most of the time because a lot of companies lack good support and features like this. So, it can make a whole lot of a difference to be open non-stop and help your customers when they need you the most. We have great website hosting packages to suit your new website.

8. Reaching a larger audience

Whenever you create a website, you get to have more and more people learn about your products and services. This is very good for your branding, and it helps your company grow as a whole. Not having a large exposure can hurt your business, so reaching a larger audience for your business makes a lot of sense. And yes, it can help you quite a lot in the long term. Just consider giving it a shot and the value can be extremely impressive!

9. Showing off your latest products and services

By investing in a website and using a meaningful website design, you can show your latest services and products too. Companies always try to find the right way of showing their releases or promotions, and a website allows you to inform your clients about your latest offerings. It’s a great promotional tool and one that can bring in some tremendous new ideas in the long run.

As a whole, creating a website for your business just makes it a lot easier for you to connect with your clients and offer them the products and services they need. Moreover, it enables you to bring in front high-quality support and connect with your clients. Of course, being able to have your company open 24/7 also helps you generate more sales and exposure for your business as well.

But it all comes down to creating a proper, responsive website design and adapting the site to your customer’s needs. Make sure that you create a website for your business right away and listen to what your customers want. Offer them the convenience they want, and you will be extremely impressed with the results.

Contact Digital Puppy to assist you in creating an affordable website for your company. See our portfolio for more.

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21 Aug 2017
10 Aug 2017
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